Based on the work of Peter Sandman, this assessment tool helps your explore 12 major project risks that may result in some kind of backlash, mistrust or opposition. 
 
Working out your project's technical risks is standard operating procedure for most organisations, but what they miss 90% of the time are these non-technical or people risks.
 
According to Sandman, these non-tecnical risks can influence public perception an average of four times more than the typical technical risks of a project.